adtech

Not valid in Scrabble

It's a recognised English word, but it isn't in the official NASPA Scrabble word list.

Scrabble points
12
Words With Friends
12
Letters
6

Definition of adtech

1 sense · 1 part of speech · etymology included

noun

  1. (uncountable)Digital technology for the delivery and measurement of advertising campaigns.
    “Last week, Motherboard's Joseph Cox laid down $160 with Safegraph, a digital adtech/surveillance company, and got back the location trails of everyone who'd visited 600 Planned Parenthood locations. Safegraph claimed that this data was "anonymized." This is a lie. It's really, really easy to "re-identify" location data.”

Definitions from Wiktionary, CC BY-SA.

Etymology

From ad + tech.

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