adwise

adv

1. (not-comparable)With regards to ads (advertisements).

   “We brought in new marketing concepts for the picture. We prescribed new ads. We gave the picture a different look adwise.”

   “Notably, FKF also rated Super Bowl XLI in 2007, dubbed it, adwise, "the year of the amygdala," and predicted that the majority of ads would be "unsuccessful."”

   “So, adwise, they gradually became a team. The Taye and Ashley Show. He with the shaved head, muscled body and killer smile. She with the baby-blue eyes, lush body, amazing boobs and tumbling blond curls. They got together with the best photographers and soon created a partnership brand.”

adj

1. (informal)Aware of advertising techniques.

   “People today are adwise. They know what we're trying to do. They've seen millions of ads, have been exposed to every approach—so they're almost immune. In the old days, you could simply tell people what was good about your product, and what you wanted them to do. Now, it's tough to get their attention.”

   “The postmodern hero is street-smart and adwise; he sees through everything; decodes everything, mostly for fun; and is always protected by his ironic detachment.”

   “Parents typically do many things that help young children learn the first steps to becoming 'adwise'.”

verb

1. (alt-of, pronunciation-spelling)Pronunciation spelling of advise.

   “"No, old chap. But bearing in mind that them were which I meantersay of a stunning and outdacious sort—alluding to them which bordered on weal-cutlets and dog-fighting—a sincere well-wisher would adwise, Pip, their being dropped into your meditations, when you go up-stairs to bed. That's all, old chap, and don't never do it no more."”

   “"You going to be picky picky?" asked Beetle, his cheeks puffed from whatever he had just thrown in his mouth. "You might as well be adwised, the menu ain't going to get any better. And I don't know about most indiwiduals, but I don't fare too well wivout food and drink."”

noun

1. (alt-of, pronunciation-spelling, uncountable)Pronunciation spelling of advice.