bankable

adj

1. Acceptable to a bank.

   “a bankable check”

2. Certain to bring profit and success, especially in the entertainment industry.

   “a bankable film star”

   “The literary life evidently suits [Laura] Conrad, who for five years has lived in a fabulous truth-illusion netherworld as MTV’s most bankable reality-and-tabloid personality.”

   “Three of them—Sarah Palin, Mike Huckabee, and Newt Gingrich—had contracts with Fox News that paid them handsomely to say outrageous and thus bankable things on a regular basis.”

3. Reliable.