clickstream

noun

1. A profile of a user's activity in a web browser or other software, based on what is clicked.

   ““My clickstream data is sensitive information,” she told Mr. Zaneis, “and it belongs to me.””

   “Clickstream analytics are usually monitored on an aggregate basis. Server-based clickstream analysis provides valuable insight into visitor behavior. For instance, by learning which paths users most frequently take on a site and which routes lead to sales, you can make changes in content and calls to action[…]”