colorant

noun

1. (alt-of, alternative)Alternative spelling of colourant.

   “And on March 21, Virginia passed a law banning colorants from school food, effective July 1, 2027.”

   “That difference is “very challenging for companies, because, for example, if a company produces 10 different products that are red, they could be using one synthetic colorant,” Giusti said. “But if they want to replace the synthetic colorant with a natural alternative, they may need to use up to 10 different natural colorants.””