endear

verb

1. (obsolete)To make (something) more precious or valuable.
2. (obsolete)To make (something) more expensive; to increase the cost of.
3. (obsolete)To stress (something) as important; to exaggerate.

   “Salvianus Massiliensis[…]saith, that amongst French-men, to lie and forsweare is no vice but a manner of speach. He that would endeare [translating encherir] this Testimonie, might say, it is now rather deemed a vertue among them.”

4. To make (someone) dear or precious.

   “By giving candy to the children the man tried to endear himself to them.”