hyperphysical

adj

1. Supernatural, beyond the physical realm, immaterial, metaphysical

   “Yet what becomes quickly discernible is that violence and hyperphysical activity often result in the same kinds of address as the hypercomplex frames of meta-reference.”

2. (often)Highly stimulating, offering intense or abundant visual, tactile, or other physical stimulation.

   “Additionally, the store can lead to an immersive brand activation environment, with the digital and physical environment converging more and more. Some of this discussion involves concepts such as hyperphysical stores (where the tangible aspects are highly visible and sensorial) and other leans more toward the ‘store of the future’, with increased technology integration.”