narrowcasting

verb

1. (form-of, gerund, participle, present)present participle and gerund of narrowcast

noun

1. (uncountable)The act or practice of narrowcasting.

   “Kelly genuinely believes his views about the relative merits of various therapies are correct. He intends to keep crusading. That means his feelings about medical matters have already jumped the barrier between strategic narrowcasting and mainstream news consumption.”