pointcasting

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It's a recognised English word, but it isn't in the official NASPA Scrabble word list.

Definition of pointcasting

2 senses · 2 parts of speech

noun

(uncountable)Transmission of targeted information to a single person

“This is referred to as pointcasting, as opposed to broadcasting.”
“Pointcasting is a service that allows customers to click on ads that interest them.”
“The popular wisdom that the Web functions as a narrowcasting or pointcasting medium is not consistent with these data.”

See all 2 definitions

noun

(uncountable)Transmission of targeted information to a single person

“This is referred to as pointcasting, as opposed to broadcasting.”
“Pointcasting is a service that allows customers to click on ads that interest them.”
“The popular wisdom that the Web functions as a narrowcasting or pointcasting medium is not consistent with these data.”

verb

(form-of, gerund, participle, present)present participle and gerund of pointcast

Definitions from Wiktionary, CC BY-SA.

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