promote

verb

1. (transitive)To raise (someone) to a more important, responsible, or remunerative job or rank.

   “He promoted his clerk to office manager.”

2. (transitive)To advocate or urge on behalf of (something or someone); to attempt to popularize or sell by means of advertising or publicity.

   “They promoted the abolition of daylight saving time.”

   “They promoted the new film with giant billboards.”

3. (transitive)To encourage, urge or incite.

   “so that finding myself on the point of going, and loath to leave the tender partner of my joys behind me, I employed all the forwarding motions and arts my experience suggested to me, to promote his keeping me company to our journey's end.”

   “It appears that Le Guin is promoting a sort of self-critique on her own ideology. Interestingly, although the story does give such an impression, the problematic characteristics of the Anarresti society are far more severe than economic scarcities or isolation.”

4. (passive, regional)To elevate to a higher league.

   “At the end of the season, three teams are promoted to the Premier League.”

5. (transitive)To increase the activity of (a catalyst) by changing its surface structure.
6. (transitive)To exchange (a pawn) for a queen or other piece when it reaches the eighth rank.

   “Having crossed the chessboard, his pawn was promoted to a queen.”

7. (Singapore, intransitive)To move on to a subsequent stage of education.

   “At the end of Primary 6 students can promote directly to the secondary section of SIS.”

8. (transitive)To treat (a value) as a more capable data type or as having higher priority.

   “to promote an int to a long”

   “Some C# language features will promote values from the stack to the heap.”