reappropriate

verb

1. To seize and reassign.
2. To appropriate again.

   “Near-synonym: reassign”

3. To reclaim a term that was previously used to disparage the reclaimers' own social group.

   “Once a term of homophobic abuse, the term “queer” has been reappropriated as a marker for some gay, lesbian, bisexual, transgender (GLBT), and other marginalized sexual identities.”

   “The term 'People of the Book' has been reappropriated as a means of self-identification by Jews and by the members of certain Christian denominations.”