tagline

noun

1. The punch line of a joke.
2. An advertising slogan.

   “Microsoft, Pfizer and JP Morgan Chase have set up offices in the country, a streamlined visa program has incentivized thousands of digital nomads to relocate to Athens, and a relentless tourism push — “You will want to stay forever!” runs the tagline — has lured a record number of Americans to the Aegean this summer.”

3. A pithy quotation habitually appended to a signature in email, newsgroups, etc.
4. A line attached to a draft of cargo or a container to provide control and minimize pendulation of cargo during lifting operations.
5. A light rope attached to an object being hoisted by a crane, used to guide it while lifting or lowering.
6. (dated)Synonym of subheadline.

verb

1. (transitive)To supply with an advertising slogan; to market as.