universalize

verb

1. (transitive)To make universal, to make consistent or common across all cases.
2. (transitive)To consider or depict as universal.

   “The first notable issue in Gay by the Bay is that images of white people far outnumber those of people of color. The issue this raises is not about balance, but instead concerns who represents generic "gayness" or "queerness"? Which images are universalized and why? How and why are certain issues represented by particular bodies?”