upfront

adj

1. Honest, frank and straightforward.

   “She’s found that people typically start the conversation like this: “Wow, you look great! I didn’t even recognize you.” “When that happens, I usually come back with, ‘Yeah, I've been taking a GLP-1, and it's going so well. I love it.’ I try to say that as upfront as possible,” she says.”

2. Open, admitted, out.

   “Appleby is an upfront homosexual, a devout Roman Catholic and a practitioner of the Black Arts.”

3. In a forward, leading or frontward position.

   “Warning online ticket retailers to be "up front" about fees, the Office of Rail and Road (ORR) has written to seven of the 19 third-party ticket retailers (TPRs) which did not include their fees in the upfront price. Threatening to take action about hidden charges (known as 'drip pricing'), where an initial price is shown but additional elements are revealed later in the sales process, the ORR reviewed the prices of 19 TPRs.”

4. Of money, paid in advance.

adv

1. (not-comparable)Beforehand.

   “My commissioners pay half of the price upfront and the other half after they receive the finished product.”

2. (not-comparable)As an attacker.

   “He's a poor defender, so we always play him upfront.”

noun

1. A meeting of network executives with the press and major advertisers, signaling the start of advertising sales for a new season.

   “Virginia Heffernan, Times TV critic, reports from this week's TV upfronts, where the networks debut their new schedules.”

verb

1. (intransitive, transitive)To bring to the fore; to place up front for consideration.

   “What our analysis has, hopefully, upfronted is the importance to resuscitate the suppressed and silenced voices so as to show the powerful mechanisms of institutional "cases".”