uptitling

noun

1. (uncountable)The practice of giving a job an impressive title to make it appear more desirable.

   “To summarise, E - while ignoring the initial ramble about the NHS, the Greeks and the 'uptitling' of Personnel to Human Resources - seems unduly exercised by 'the tendency to employ specialists of all kinds which can lead to line managers abdicating their responsibility' with consequent deleterious effect on costs and criticises the adoption of 'mee too' thinking in designing organisations.”

   “Uptitling as a strategic device, however, is not a joke: a recent UK survey by Reed International revealed that 50 per cent of workers would register greater job satisfaction with a nicer title, even if it made no difference to their duties or salary.”

   “As others have commented, uptitling is also part of a form of "credentialism" that ultimately springs from striving to produce a good CV with the disturbing side effect of inflation.”

   “Uptitling has been seen by some as an attempt by employers to improve job satisfaction without increasing pay.”

2. (uncountable)The practice of giving a book a more impressive title than its content merits.

   “But instead, we discover after a few pages that we have been victimized by the common publisher's trick of “uptitling.””