repackaging

verb

1. (form-of, gerund, participle, present)present participle and gerund of repackage

noun

1. (countable, uncountable)The process of packaging something again or anew.

   “For example, an unsuccessful men's deodorant was successfully remerchandised by repackaging, heavier advertising, a higher price and new brand name 'Brut'.”

2. (countable, uncountable)The purchasing of all of the stock in a public company and taking it private in order to resell at a profit.